Privacy Policy

Reza Ferreira Boutique Optometrists operates boutique optometry practices in Paarl and Phalaborwa, South Africa. Our registered practice details and contact information are available on our Contact page.

We may collect the following personal information from you:

• Information you provide through our website: your name, phone number, email address, preferred practice location, preferred appointment date, and any message or note you include when submitting our contact form.
• Information collected at the practice: identification details, medical aid information, clinical history, prescriptions, and examination findings. This information is protected under the Health Professions Council of South Africa (HPCSA) rules governing patient confidentiality.
• Technical information: standard server log data such as IP address, browser type, device type, and the pages you visit on our website. We do not currently use third-party analytics or advertising cookies.

We use your personal information to:

• Respond to enquiries and appointment requests submitted through our contact form.
• Provide eye care services and maintain your clinical records in line with our professional obligations.
• Communicate appointment reminders, follow-up care, or information you have asked us to share.
• Maintain the security and proper functioning of our website.
• Comply with legal, regulatory, and professional obligations.

We do not sell your personal information. We only share it with third parties where necessary to provide our services or comply with the law. This may include:

• Email delivery: Contact form submissions are delivered to the relevant practice inbox using Resend (resend.com), an email service provider acting as our operator under POPIA.
• Healthcare partners: Where required for your care, we may share clinical information with your medical aid, ophthalmologists, or other specialists, always with your knowledge.
• Regulatory and legal requests: We may disclose information where required by law, court order, or a legitimate request from a regulator such as the HPCSA.

Personal information submitted through our website is transmitted and processed by email service providers whose servers may be located outside of South Africa. Where cross-border transfer occurs, we take reasonable steps to ensure the recipient is subject to privacy protections comparable to POPIA.

We retain personal information only for as long as necessary for the purposes set out in this policy, or as required by law. Clinical records are retained in line with the HPCSA record-keeping rules. Website enquiry data is retained only as long as needed to respond to your enquiry and for reasonable follow-up.

You have the right to:

• Know what personal information we hold about you.
• Request access to, correction of, or deletion of your personal information.
• Object to the processing of your personal information in certain circumstances.
• Withdraw consent where processing relies on your consent.
• Lodge a complaint with the Information Regulator (South Africa) if you believe your rights have been infringed.

To exercise any of these rights, contact us using the details below. We will respond within the timeframes required by POPIA.

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

Our website uses only essential cookies that are needed for the site to function (for example, keeping track of whether the WhatsApp menu is open). We do not currently use analytics, advertising, or tracking cookies. If we change this in future, we will update this policy.

Our website is not directed at children under the age of 18. Where a child becomes a patient, the parent or legal guardian is responsible for providing consent and managing the child’s personal information on their behalf.

For any questions, requests, or concerns about this policy or your personal information, please contact us:

• Email: paarl@reza.co.za
• Practice phones and addresses are listed on our Contact page.

You may also lodge a complaint with the Information Regulator (South Africa) at inforegulator.org.za.

We may update this policy from time to time. The “last updated” date at the top of this page will always show when the current version took effect.